Sales: Marketing (Sales strategy and planning)

Job Summary

Job Role: Digital Marketing Officer

Job Description

• Plan online advertising strategies aligned with technology products and corporate target audiences; analyze enterprise customer segments and define approaches to increase awareness, traffic, sales opportunities, and revenue
• Plan and manage advertising placements on platforms such as Google, Meta, and others for corporate clients; optimize campaign performance to meet KPIs such as cost efficiency and return on ad spend (ROAS); and analyze user search behavior
• Plan and produce technology-related content, including product updates, key features, and case studies; implement on-page and off-page SEO for technical keywords; and create landing pages to generate business leads
• Manage and maintain systems for collecting customer data from digital channels (e.g., websites, contact forms, advertising campaigns); organize and track leads; analyze customer interests and behavior to refine targeted marketing communications; and support the sales team in effectively reaching prospects
• Manage the organization’s digital media channels to position the brand as a technology expert in the market
• Analyze data from websites and advertising platforms; summarize findings into reports to improve the effectiveness of ads, websites, and marketing campaigns.
• Manage and monitor the use of marketing tools, continuously learning and adopting new tools to enhance campaign planning and performance
• Coordinate with product and development teams to understand product details and systems; support the sales team with qualified leads; and clearly communicate product and service information to customers
• Support digital marketing projects by collecting data, evaluating performance, and preparing reports and presentations
• Monitor, guide, advise, and provide consultation to team members
• Comply with ISO standards, including safety, occupational health, and workplace environment regulations
• Perform other duties as assigned

Education

• Field of Study: Marketing, Business Administration, Information Technology, or related fields
• Minimum Education: Bachelor’s degree

Skills

• Work Experience: Digital Marketing in the technology industry

• Minimum Experience: 1–3 years or more
• Other Qualifications: Expertise in Google Ads, Facebook Ads, and other advertising platforms, with the ability to use various digital marketing tools effectively